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Marketplace for new drivers

DrivingInstructor.ae

DrivingInstructor.ae helps new drivers in Abu Dhabi find an instructor and get their licence.

Role
Founder
When
2025 — now
Where
Abu Dhabi
The DrivingInstructor.ae home page on a phone
The list of verified driving instructors in Abu Dhabi
The foreign driving licence eligibility check
visitors every month
5,000+
learners contact an instructor every month
250+
spent on advertising
AED 0

Why it exists

DrivingInstructor.ae connects learners in Abu Dhabi with licensed independent instructors and helps them through the licence process. More than 5,000 people visit it every month, and I have not spent anything on ads to get them there.

People who move to Abu Dhabi all ask the same questions. Can I exchange my licence from home? How much will it cost? How do I find a good instructor who speaks my language? The answers were spread across many places and hard to trust.

What I built

  1. 01

    An instructor marketplace

    Learners can find licensed, background-checked instructors and filter by area, gender, vehicle type and language, including English, Arabic, Urdu, Hindi and Pashto.

  2. 02

    Free tools for the first questions

    I built a checker that tells you whether your foreign licence can be exchanged, a cost calculator that covers more than 195 countries, and guides written for specific nationalities.

  3. 03

    Help after the licence

    The site also helps with file opening, test bookings and renewals, and with what comes after you pass, like insurance, Darb, Mawaqif, car rental and lease-to-own.

  4. 04

    Trust and measurement

    I built review moderation and fraud detection behind more than 260 verified reviews, a multilingual design system that works right to left, and an analytics model for decisions people make over several visits.

How AI is used

A website AI tools can read

Every page can be served as clean text to AI assistants and search tools, so when they answer a question about driving in Abu Dhabi they can quote the site accurately.

Growth from search

About two out of three learners who contact an instructor come straight from Google. None of it comes from ads. It comes from search work in English and Arabic, for Google and for AI assistants.

Screens

Swipe

  • The DrivingInstructor.ae home page on a phone

  • The list of verified driving instructors in Abu Dhabi

  • The foreign driving licence eligibility check

Stack

  • Next.js
  • TypeScript
  • Tailwind
  • PostHog
  • Structured data
  • Right-to-left UI